Ted London is the director of the Base of the Pyramid (BoP) research initiative at the William Davidson Institute. He also teaches an MBA course on the topic,
"Business Strategies for the Base of the Pyramid",
at the Stephen M. Ross School of Business … at the Stephen M. Ross School of Business at the University of Michigan.
London is a well-known scholar and teacher on BoP issues. He received his PhD in strategic management from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He was an adjunct assistant professor of entrepreneurship ct assistant professor of entrepreneurship,
teaching strategic and international management and sustainable enterprise at UNC.
He was also the director of the BOP Learning Laboratory at UNC,
a consortium of companies,
multilateral institutions and academics that explores the opportunities and challenges associated with entering Base of the Pyramid markets.
He has received awards and recognition for his research,
case writing and teaching,
including the oikos Sustainability Case Writing Competition. London’s research focuses on strategic change and growth. In particular,
he is interested in how companies build capabilities to implement new strategies,
including entry into base of the pyramid markets.
His work has been published in a number of academic and practitioner journals and he has also written several book chapters. He also has consulted for a variety of companies,
non-profit organizations and multilateral … non-profit organizations and multilateral institutions. This has involved exploring corporate entry into base of the pyramid markets and examining cross-sector alliances between companies and non-profit organizations.
He previously was a design engineer for General Motors after graduating from Lehigh University in 1985 with a BS in Mechanical Engineering. A few years later he received his MBA from the Peter Drucker Graduate Management Center at Claremont Graduate University and went to work for Deloitte e University and went to work for Deloitte,
Haskins & Sells as a senior consultant.
In 1989 he joined the Peace Corps in Africa and co-managed a regional business development program in Malawi. Three years later,
he was in Asia serving as general manager for an Indonesian joint venture operated by McCormick Spices.
he served as a director of a multi-country initiative in the Asia/Pacific Region that linked income generation and environmental protection for Conservation International.
Three years later,
he became executive director of a non-profit providing business development assistance to companies in northern Virginia before pursuing his PhD at UNC.